Press

Boehringer Ingelheim produces movie about the Flying Diamond Ranch

Premiered at NCBA San Antonio 2020

Boehringer Ingelheim wanted to make a movie showcasing a ranch that embodies what it means to put ``cattle first.``

“We as an industry are proud of how we’re doing things and we want transparency,” Johnson says. “Maybe it’s a reflection of the ranching ethos or attitude that we’re quiet, reserved people and we didn’t know people wanted to know what’s going on. But we’re actually very proud of how we do things.” - Will Johnson

The Environmental Stewardship Award Program (ESAP) provides an opportunity for the beef industry to showcase the stewardship, conservation and business practices that work together on farms and ranches.

ESAP is generously sponsored by Dow AgroSciences, USDA Natural Resources Conservation Service (NRCS), U.S. Fish and Wildlife Service, and the National Cattlemen’s Foundation

“It’s all about cattle, ranch and family,” says patriarch Scott Johnson. “My family all along has understood what we really have out here, the natural resources we’ve been entrusted with. It’s pretty special, and if you work with it and you listen it’ll take care of you and we’ll be well prepared for the next generation.”

The Flying Diamond Ranch won the Region V award July 2017 and is in the running for national award announced at the NCBA conference in Phoenix January 2018

The Leopold Conservation Award recognizes private landowner achievement in voluntary conservation

In partnership with NRCS, Flying Diamond Ranch implemented a rotational grazing system supported by an extensive pipeline and fencing infrastructure, providing control of herd impact to reach the levels of range improvement they need.

Conservation practices have led to improved production levels, health and fertility in their land and cattle

Using their digital data library, the Johnsons can identify variations in historical averages, allowing them to quantify grass deficits and surpluses while responsibly adjusting their stocking rates